HOTEL BRANDING
TYPEDESIGN-WABI-SABI
My interest for Roman type design have lead to make this type design. The characters are simple, minimalistic yet different. A simple display typeface can be used at different hotels, places of visits, clubs, waterparks, spa etc.
The main objective was how our surroundings can be made beautiful by displaying beautiful typography at places where needed and how elegant it will display to audience and how brand culture plays an important role.
DISPLAY TYPEDESIGN
OUTLINE FORM OF TYPEDESIGN
NUMERICALS
OUTLINE FORM OF NUMERICALS
LETTERFORM ANATOMY
WABI-SABI - The discovery of beauty in imperfection.
Wabi-sabi means “understated elegance” with a focus on a less-is-more mentality and state that pleasure in the imperfect. It is easily applied in everyday life. This type design depicts something related like this statement that is - less is more. Type design is minimalistic yet understandable with abstract form.
THANK YOU
